We spend our daily time more on the internet for work, study, marketing, business, learning and entertainment. Now all these commercial and social activities are connected to internet. And without E-Commerce the world around internet is impossible and it will scare you to imagine. That’s why E-Commerce is important in our daily life.
Now what is called E-Commerce? E-Commerce is the online buying and selling process which is extremely important in our daily life now. E-Commerce is at the heart of the Internet and is as important as a heart is for a body.
With increasing the need of E-Commerce industry, every businessman is looking to have an online store where they can sell their range of products and services. One can get a lot of benefits by opting for E-Commerce as it delivers a comprehensive range of benefits to retailers and merchants. Today, E-Commerce has revolutionized the way companies are doing business. Now, consumers can purchase almost anything online 24*7 a day and get an ultimate shopping experience. So here are the best tips for making E-Commerce websites.
Steps for making best E-Commerce Website:
Step 1: Choose a domain for your E-Commerce website
Is a custom domain essential for your E-Commerce website? The short answer is no.You can have your custom domain which can be .com, .in or .net. or you can have a free subdomain. Either ways that matters less.
If you are just starting and not sure whether you are on right track or not, you can use subdomain that time. However, if you plan to sell a wide variety of products and develop a brand, a custom domain is the way to go. You will get many advantages when you will have a custom domain like a recognizable brand that belongs to you, professional email address linking and SEO optimization.
Step 2: Choose the right platform
This is not a tough task. You ideally want an E-Commerce platform that’s flexible and easy to use. Most small business owners don’t want to be bothered with hand coding their website. Business owners and solo entrepreneurs need a platform that they can easily integrate with their existing site. Alternatively, if they don’t have a site yet, they will benefit from a platform that allows them to build a site from scratch, in a few simple steps.
If you’ve already got a website, you can easily add buy buttons, widgets, or even embed a simple store to any page on your site. If using WordPress for your site, there is a free WordPress E-Commerce plugin available for you to use.
Step 3: Design your store
It’s time to design your store. CMS offers a wide variety of customizable, easy-to-use, beautifully designed themes. You can easily demo or preview our themes with your store to make the best choice. Select a theme that represents your brand and allows you to showcase your products in the best light possible. It allows you to add pages, products, blog posts, images, text, videos and more to your online store. This allows you to pique customer’s curiosity, and help them feel more comfortable about purchasing products. At the very least, you will want to include an about page and a contact page to help potential buyers connect with you. You can also add video and text onto your pages.
Step 4: Set up payments
There are two key aspects of payments for your E-Commerce website: how customers are going to pay you how you are going to get those payments into your own bank account.
In many cases, this means finding a third party payment processor to act as the go-between. Many CMS allows
- Secure payment handling
- Integrated SSL
- Acceptance of payments from anywhere
- Payments via PayPal or into your own bank account
- WordPress E-Commerce integration
Step 5: Test the checkout
Shopping cart abandonment is the plague of E-Commerce websites. Avoid it by:
- Making sure your website, especially your checkout, works on tablets and smartphones. There are no worries here, as it’s designed to work on desktops, smartphones, and tablets
- Enabling customers to purchase multiple items at once
- Offering free shipping if you can, or being very clear about shipping costs upfront (before customers get to the checkout)
- Sending cart abandonment emails anytime someone leaves without completing their purchase
One extremely popular payment option is PayPal. We’ve made it super simple for your store to accept PayPal payments from your customers, using our simple PayPal feature. Yay! With Paypal as a payment option you can take payments from anywhere and give those customers extra peace of mind.
Step 6: Look after SEO and analytics
One thing that is very important in creating your E-Commerce website is search engine optimization (SEO). Use the latest guidance on SEO to help people find your E-Commerce website, products, and services online. Track the performance of your eCommerce website with an analytics solution. As well as the business reporting within CMS, it also integrates with Google Analytics so that you can gain deeper insight into how your marketing efforts are performing. This will help you monitor your site and product pages so you can improve them for more sales, reach, and effectiveness.
Conclusion:
Every day more people connect to the Internet and grow increasingly comfortable with digital transactions. Business will alter more in the next ten years than it has in the last 50. It is estimated that total transactions over the Internet will rise to nearly $2,000 billion within three years and over $3,500 billion within five.
The successful companies of the future will be those that take E-commerce seriously, dedicating sufficient resources to its development. E-commerce is not an IT issue but a whole business undertaking. Companies that use it as a reason for completely re-designing their business processes are likely to reap the greatest benefits.
